> ## Documentation Index
> Fetch the complete documentation index at: https://launchdarkly-preview.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Snowplow

> This topic links to Snowplow's documentation for its LaunchDarkly integration. Snowplow is a customer data collection and behavioral analytics tool. You can use Snowplow to forward events in Google Tag Manager to LaunchDarkly.

> For the complete documentation index, see [llms.txt](/llms.txt). For the full documentation snapshot, see [llms-full.txt](/llms-full.txt).

<Note title="The Snowplow integration is available to customers on select plans">
  The Snowplow integration is only available to customers on select plans. To learn more, [read about our pricing](https://launchdarkly.com/pricing/). To upgrade your plan, [contact Sales](https://launchdarkly.com/contact-sales/).
</Note>

## Overview

This topic links to Snowplow's documentation for its LaunchDarkly integration. Snowplow is a customer data collection and behavioral analytics tool. You can use Snowplow with LaunchDarkly's Experimentation feature to forward events in Google Tag Manager to LaunchDarkly. You must be using LaunchDarkly's Experimentation product to integrate with Snowplow. To learn more, read [Experimentation](/home/experimentation) and [Metrics](/home/metrics).

Snowplow manages this integration. To learn how to use it, read Snowplow's [LaunchDarkly Tag for GTM SS](https://docs.snowplow.io/docs/destinations/forwarding-events/google-tag-manager-server-side/launchdarkly-tag-for-gtm-ss/).